The following format outlines a typical half-hour program of “Today’s
Family.” Commercial times and show segments may vary
on a Market-by-Market basis.
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| INTRODUCTION OF SHOW FORMAT |
:30 |
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| This introduction informs the viewers on the topics
that are going to be discussed in that day’s show. Footage includes
shots of host, family interaction shots, and select products to be
featured on the program. |
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| ANIMATED SHOW OPEN |
:30 |
| HOST INTRODUCTION |
1:00 |
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| The show open is filled with graphics and rolling shots
of family interaction. Host Introduction includes information and
commentary on the theme and subject matter of the program. Introduction
of studio experts is made at this time. |
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| COMMERCIAL TIME # 1 |
1:00 |
| PROBLEM SOLUTION SEGMENT – HEALTH |
5:00-7:00 |
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| This full-feature segment focuses on new products and
technology in the family healthcare industry. Expert testimonials
will be taken on topics including exercise, safety, aging, and nutrition.
Testimonials will be taken from consumers who have had a positive
experience with the featured product. These testimonials are designed
to give the viewer third party endorsements and also bolster confidence
in purchasing new products. |
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| COMMERCIAL TIME #2 |
1:00 |
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| This portion of the program begins with a consumer
tip that informs viewers about current topics, trends, and issues
in parenting. |
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| PROBLEM-SOLUTION SEGMENT - LIFESTYLE |
5:00-7:00 |
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| This full-feature segment offers the vast experience
and knowledge of some of the leading experts in foods, fashions, and
home furnishings for today’s active families. During this segment,
we highlight a specific product or service from a company that addresses
up-to-date topics, trends, and issues. Thorough explanation of the
product/service, i.e., its benefits, applications and safety features.
Interviews with a company representative and a consumer testimonial
are added to explain successful real-life uses of the product and/or
service. |
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| COMMERCIAL TIME #3 - MAGAZINE |
:30 |
| PROBLEM-SOLUTION SEGMENT - TAKE CHARGE |
5:00-7:00 |
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| This full-feature segment offers products and services
designed to help families take charge of their lives in an ever-changing
world. During this full-feature segment, we highlight a specific product
or service from a company that addresses up-to-date topics, trends,
and issues that help families cope with today’s busy lifestyles.
Topics range from college financing and retirement planning to vacation
planning and elderly care. Interviews with a company representative
and a consumer testimonial are added to explain real-life uses and
benefits of the product and/or service. |
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| HOST CLOSE |
2:00 |
| CREDIT ROLL |
:30 |
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| This part of the program is a summarization of the show.
The host will conclude with pertinent information, including product
/ service contact information, and phone numbers. Upcoming airdates
will also be announced. |
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