The following format outlines a typical half-hour program of “Competitive
Edge.” Commercial times and Select market segments may vary
on a Market-by-Market basis.
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INTRODUCTION OF SELECT
MARKET |
:30 |
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This introduction informs the viewers
on the selected market, footage including preview of the sports
equipment, technology, health tips, games, tournaments, clubs, destinations
and select products to be featured on this week’s program.
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ANIMATED SHOW OPEN |
:30 |
COMMERCIAL TIME #1 |
1:00 |
HOST INTRODUCTION |
2:00 |
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The show open is filled with graphics
and rolling shots of a variety of sports activities from some exciting
locations throughout North America. Host introduction contains information
and commentary on the theme and subject matter of the program. Introduction
of studio experts and on location sports professionals or athletes
are made at this time.
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HOST INTRODUCTION OF SELECTED MARKET
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1:00 |
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| This portion of the program has the host giving an exciting
introduction of an expert with specific reasons and benefits as to
why they were chosen to be on the program. The host also provides
the viewers additional information about the expert as well as any
product / services to be highlighted on the program. |
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| SELECT MARKET SPORTING FEATURE |
5:00-7:00 |
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| This segment feature focuses on the specific market
interests. Camera crews tour the viewer through select events, tournaments
and activities that satisfies the ever-changing desires of today’s
sports market. Local footage is used in each market to highlight the
trends and issues pertinent to that individual locale. Testimonials
will be taken from individuals that have relevant experience and knowledge
and have positive comments about sports in the area. |
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| COMMERCIAL TIME #2 |
1:00 |
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| This portion of the program begins with a consumer tip
that informs viewers about the current topics, trends, and issues
being discussed in the new sporting industry. |
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| SPORTING EQUIPMENT |
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PROBLEM-SOLUTION SEGMENT #1 |
5:00-7:00 |
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This segment features the vast
experience and knowledge of some of the leading manufacturers of
sports products and services. During this full-feature segment,
we highlight a specific product or service from a company that addresses
up-to-date topic, trends, and issues. Thorough explanation of the
product/service, i.e., its durability, effectiveness, speed, comfort,
ease of use and applications are covered. Interviews with a company
representative and a consumer testimonial are added to explain real-life
uses and benefits of the product and/or service. |
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| COMMERCIAL TIME #3 |
:30 |
SPORTING EQUIPMENT OR RESORT/DESTINATION
SEGMENT #2 |
5:00-7:00 |
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This segment features the vast
experience and knowledge of some of the leading manufacturers of
products and services. During this full-feature segment, we highlight
a specific product or service from a company that addresses up-to-date
topic, trends, and issues. Thorough explanation of the product/service,
i.e., its durability, effectiveness, speed, comfort, ease of use
and applications are covered. Interviews with a company representative
and a consumer testimonial are added to explain real-life uses and
benefits of the product and/or service. |
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| HOST CLOSE |
:30 |
CREDIT ROLL |
:30 |
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This part of the program is a summarization
of the show. The host will conclude with pertinent information regarding
the show’s topics, including product / service contact information
and phone numbers. Upcoming show topics will also be announced.
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